Brand Architecture
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #18 Growth management and Brand Management are key for the growth of any organization. One of the most important assets for any large organization is undoubtedly its brands. The key question today is: How many brands do you have? How many are you creating for the […]
Brand Positioning in a Digital World
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #17 Throughout the last sessions, we have been asking ourselves, “What do brands that dominate markets do? Without a doubt, one of the key factors is that they have a reinvestment policy in growth, where they provide resources, structures, and budgets to their departments in Finance, […]
Business Model Enhancement
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #16 The most successful companies in the world not only have great products or services, but they continuously optimize their business models to stay competitive and profitable. Have you ever stopped to think if your business model is really working at its best? Is it scalable, […]
Value Proposition Optimization.
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #15 Have you ever wondered why some companies manage to stand out while others simply disappear? The answer often lies in their value proposition. How well are you communicating what your business truly offers? And more importantly, are you delivering exactly what your customers need? Enhancing […]
Value Generation
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #14 The Importance of Points of Parity in Your Brand Today, we will talk about value generation through a methodology that is really simple to implement and provides great visibility, called Points of Parity. This refers to the attributes or benefits that a brand must offer […]
Value Management
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #13 Why are some companies able to sustain high sales and profit growth, while others are not? This is the question that researchers from INSADE asked themselves, and they conducted a 5-year study across more than 30 companies from different sectors. They discovered that the difference […]
Market potential (Marketshore)
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #11 Market potential studies are fundamental… for the success of any companyseeking to grow in the markets where it operatesor aims to expand. Some of the key reasons why these studies are important include: Market Size Assessment:They help companies determine the total size of a market […]
Business Valuation Methodologies
Modulo 1. Estrategia corporativa Viernes de Growth Strategy Workshop #5 To this day, we have access to information like never before in human history. Having access to privileged information, even for free, where we can learn for our personal and professional growth, as well as for our business initiatives. The cases from Shark Tank series […]
Digital Disruption Methodology
Modulo 1. Estrategia corporativa Viernes de Growth Strategy Workshop #4 All categories and industries, without exception, are being rethought with the help of new technologies. Without a doubt, all these new models generate massive value for millions of people. Airb&b, Spotify, and Netflix redefined their categories, and if we analyze it closely, they are not […]
Ansoff Growth Matrix
Modulo 1. Estrategia corporativa Friday de Growth Strategy Workshop #1 Why do some companies grow rapidly while others remain small their entire lives? The strategy makes the difference, and growth is not linear; rather, it is a journey where most brands evolve along the way. “What you need to do to grow is to start.” […]