Climate measurement & Employee engagement
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #29 Organizational climate measurement and employee engagement can become the strategic pillars for your company’s success. In an increasingly digitalized and competitive work environment, understanding how your employees feel, what they need, and what motivates them is not just a good practice—it’s a necessity. Can you […]
Employee experience.
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #28 Can you imagine a work environment where artificial intelligence and automation enhance both employee satisfaction and productivity? Employee Experience encompasses all interactions an employee has with the company, from artificial intelligence applied to recruitment to machine learning-driven learning platforms, as well as the use of […]
Product Development
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #27 Product development can transform your business and open new opportunities in a competitive market. In an environment where consumer expectations constantly evolve, innovating in your products or services can make the difference between standing out or falling behind. Can you imagine launching a product that […]
Comprehensive Happiness Programs.
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #25 What do the most successful companies have in common? A strategy to measure and promote happiness within their teams. Today, we’ll talk about Comprehensive Happiness Programs and how tools like the Happiness Monitor are transforming organizational culture. In a work environment where talent retention and […]
CX:Customer Experience & ROX: Return of Experience
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #24 It is clear that we live in an era where experience brings many benefits, such as engaging, retaining, and keeping customers, where emotions and perceptions are just as important as the product or service itself. Companies have realized that it’s no longer enough to just […]
Demand generation systems.
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #23 How to Capture Consumer Attention and Accelerate Your Company’s Growth. Today, we’ll discuss a concept that is transforming the way companies generate growth opportunities: the demand generation system. In a world saturated with options, capturing consumer attention and generating real interest in your product or […]
Brand architecture.
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #22 Growth management and brand management are key to the growth of any organization. One of the most important assets for any large organization is undoubtedly its brands. The key question today is: How many brands do you have? How many are you creating for the […]
Marketing and sales with AI.
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #21 The year is almost over, and in 2024, we have seen how organizations must adapt to geopolitical changes, generational lifestyle shifts, and technological advancements. The commercial management of organizations has undoubtedly undergone the most significant changes. A few years ago, the marketing, sales, technology, and […]
LICENSING
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #20 Today’s training is about one of the least-known mechanisms for medium-sized companies… At the same time, one of the most widely used strategies by large companies is licensing, which is often confused with franchising. However, while they share certain characteristics, they are fundamentally different.Licensing has […]
Brand Value.
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #19 Have you ever wondered how much your brand is really worth in the market? In this session, we reviewed various methodologies and used the example of Kantar’s BrandZ valuation methods. In this brand value index, it’s incredible to see that the brand value of Apple […]