Without a doubt, all these new models generate massive value for millions of people. Airb&b, Spotify, and Netflix redefined their categories, and if we analyze it closely, they are not technology development companies like IBM or NTT DATA. They simply redesigned their CHANNEL, MARKET, or OFFER, leveraging existing technologies like geolocation in the case of Airb&b or Uber. But they do not focus on creating technology! So, any of us could do it! (Well, if we have Black Rock backing us with 1 billion USD like they did, then we’d all have better chances).
In this online session, we reviewed how to do it with this digital disruption methodology. The example we built upon was Rappi, where we pointed out:
Rappi didn’t invent motorcycles.
Rappi didn’t invent food.
Rappi didn’t invent the app-based delivery model, as it already existed in dozens of countries.
What we can recognize, though, is that they were the first to massify it, and their great execution in how they started with the intention of offering something powerful and innovative to the Latin American market.
I’d be happy to share the 3-hour session recording and full presentation with anyone interested. Just reach out, and you can observe how the participants modeled their businesses—not just for the digital aspect, but two of them also reconfigured the physical value proposition and then did the digital disruption version.
Next Friday, we will begin with Module 2 on Financial Strategy, where we will base our analysis on your corporate strategy to examine different tactics and initiatives through the lens of financial impact. This means: if I focus on a market segment, how much do I need to budget? What would the return be? How much will the customer acquisition cost be? Essentially, we’ll cover the basics of Investment Project Evaluation, which any strategist or C-level director must handle to project the P&L.
Finally, I invite those who want to join the “Growth Strategy Fridays”, which are 2-hour online workshops held every week from 8:00 to 10:00 AM Chicago/CDMX time. These workshops cover corporate growth strategy topics through an annual program that reviews methodologies and case studies of the most iconic brands in the world.