Brand Architecture
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #18 Growth management and Brand Management are key for the growth of any organization. One of the most important assets for any large organization is undoubtedly its brands. The key question today is: How many brands do you have? How many are you creating for the […]
Brand Positioning in a Digital World
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #17 Throughout the last sessions, we have been asking ourselves, “What do brands that dominate markets do? Without a doubt, one of the key factors is that they have a reinvestment policy in growth, where they provide resources, structures, and budgets to their departments in Finance, […]
Business Model Enhancement
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #16 The most successful companies in the world not only have great products or services, but they continuously optimize their business models to stay competitive and profitable. Have you ever stopped to think if your business model is really working at its best? Is it scalable, […]
Value Proposition Optimization.
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #15 Have you ever wondered why some companies manage to stand out while others simply disappear? The answer often lies in their value proposition. How well are you communicating what your business truly offers? And more importantly, are you delivering exactly what your customers need? Enhancing […]
Value Generation
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #14 The Importance of Points of Parity in Your Brand Today, we will talk about value generation through a methodology that is really simple to implement and provides great visibility, called Points of Parity. This refers to the attributes or benefits that a brand must offer […]
Value Management
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #13 Why are some companies able to sustain high sales and profit growth, while others are not? This is the question that researchers from INSADE asked themselves, and they conducted a 5-year study across more than 30 companies from different sectors. They discovered that the difference […]
Customer Segmentation
Module 3. Go to Market. Market Penetration Transformation from SME to Large Company Workshop #12 CONSUMER SEGMENTATION IS KEY TO EXECUTING A SUCCESSFUL GO-TO-MARKET STRATEGY In my professional career, I have had the opportunity to support dozens of brands with this particular challenge, from retail segmentations to B2B segmentations. And you will ask yourselves, why […]
Market potential (Marketshore)
Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #11 Market potential studies are fundamental… for the success of any companyseeking to grow in the markets where it operatesor aims to expand. Some of the key reasons why these studies are important include: Market Size Assessment:They help companies determine the total size of a market […]
Brand Purpose (Vision 2030)
Module 3: Go-To-Market Growth Strategy Friday Workshop #10 “There is no favorable wind for the one who does not know where they are going.” As this statement rightly points out, most of our organizations have their Mission, Vision, and Values. But how well are these aligned with creating value for our customers and generating revenue? […]
North Star or Vision
Module 3: Go-To-Market Growth Strategy Friday Workshop #9 Why do some organizations constantly grow while others stay the same or die? This is nothing new, as when analyzing any country or business ecosystem, its composition is usually very similar, that is: 0.1% large companies 0.9% medium-sized companies 5% small companies 95% micro-companies The big question […]