Customer Segmentation
Module 3. Go to Market. Market Penetration Transformation from SME to Large Company Workshop #12 CONSUMER SEGMENTATION IS KEY TO EXECUTING A SUCCESSFUL GO-TO-MARKET STRATEGY In my professional career, I have had the opportunity to support dozens of brands with this particular challenge, from retail segmentations to B2B segmentations. And you will ask yourselves, why […]
Brand Purpose (Vision 2030)
Module 3: Go-To-Market Growth Strategy Friday Workshop #10 “There is no favorable wind for the one who does not know where they are going.” As this statement rightly points out, most of our organizations have their Mission, Vision, and Values. But how well are these aligned with creating value for our customers and generating revenue? […]
Investment projects
Module 2: Digital Financial Strategy Growth Strategy Friday Workshop #6 Investment and Growth Management It is one of the most interesting and at the same time complex things because of the risk we take when incorporating new technologies, entering new categories or expanding our businesses. I want to share that this session was one of […]
Future Financial Performance
Module 2: Digital Financial Strategy Growth Strategy Friday Workshop #8 Deloitte is the world’s largest business consulting firm in this area. This Friday we conclude Module 2 of Financial Strategy, where we delve deeper into the future financial performance of a firm, particularly working many years at Deloitte. We advised on how finances are an […]
North Star or Vision
Module 3: Go-To-Market Growth Strategy Friday Workshop #9 Why do some organizations constantly grow while others stay the same or die? This is nothing new, as when analyzing any country or business ecosystem, its composition is usually very similar, that is: 0.1% large companies 0.9% medium-sized companies 5% small companies 95% micro-companies The big question […]
Capital Acquisition: From Startup to IPO
Module 2: Digital Financial Strategy Growth Strategy Friday Workshop #7 In the growth process of all organizations, capital is always essential. Even though we are having very good sales, that is; we require more capital to grow more, to cover more, to develop more, more, more. There are many mechanisms available; you can request bank […]
Digital Disruption Methodology
Module 1. Corporate Strategy Growth Strategy Friday Workshop #4 All categories and industries, without exception, are being re-imagined with the help of new technologies. Without a doubt, all these new models generate massive value for millions of people. Airbnb, Spotify, Netflix redefined their categories and if we analyze them well, they are not technology development […]