The case of Grupo Bimbo, which is currently the largest Spanish-speaking company in the world and started with bakeries and the idea of a factory to sell packaged bread during World War II, is truly remarkable.
This Friday, I’ll share this framework I developed to teach my MBA students about technological change management. It’s simple but at the same time very powerful, allowing us to compare innovation, technology, and competitiveness factors over periods of 30-50 years. Undoubtedly, changes are happening much faster now, and we don’t know for sure what businesses will look like with AI in 2054.
I’m sharing this brief 2-minute video this week and the template here, which is part of the Growth Strategy System.
The following Friday we will begin with Module 2 on Financial Strategy, where we will use your corporate strategy as a basis to analyze different tactics and initiatives through the lens of financial impact. In other words, if I am going to focus on a market segment, how much do I need to budget? What would the return be?
How much will my customer acquisition cost be? Basically, the fundamental aspects of investment project evaluation that any strategist or C-level executive needs to manage to project the P&L.
Finally, I invite those who want to join the “Growth Strategy Fridays,” which are online workshops lasting 2 hours each week from 8:00 to 10:00 Chicago/CDMX time, where we address corporate growth strategy topics through an annual program that aims to review the methodologies and cases of the most iconic brands in the world.