In this session, we reviewed various methodologies and used the example of Kantar’s BrandZ valuation methods. In this brand value index, it’s incredible to see that the brand value of Apple is almost 1 trillion dollars, literally the largest asset of this brand.
Brand valuation is not just a number; it reflects the recognition, loyalty, and perception that your company has built in the market. Knowing its value allows you to measure the influence of your brand on purchase decisions and provides a solid foundation for negotiating with investors, optimizing your marketing strategies, or even planning an expansion.
But why is it so important for your business? Knowing the value of your brand and its potential allows you to identify growth levers to unleash that value, understand how to adjust key aspects so your customers desire your brand. That is the true power of brand valuation—knowing the inner workings of growth’s black box.
Well-valued brands can charge higher prices, retain customers for longer, and generate stronger strategic partnerships, among many other advantages. And the question everyone asks is: How can I get started?
The e-Workshops are every Friday, live online, with a duration of 3 hours from 8:00 to 11:00 AM Chicago/CDMX time. In the first hour of the online session, we broadcast it live on my social media and review the topic with Cases, Methodologies, Indicators, International Best Practices, Book, Movie, and Podcast Recommendations, and we present the exercises that will be carried out.