Modulo 1. Estrategia corporativa

Ansoff Growth Matrix

Friday de Growth Strategy
Workshop #1

Why do some companies grow rapidly while others remain small their entire lives?

The strategy makes the difference, and growth is not linear; rather, it is a journey where most brands evolve along the way.

“What you need to do to grow is to start.”

  • Nokia started by selling toilet paper.
  • Nintendo started by selling playing cards.
  • Samsung started by selling dried fish.
  • WPP started by selling plastic containers.

 

There are different frameworks for designing corporate strategy, but one of the most effective is the Ansoff Matrix, for which I’m sharing the template here as part of the Growth Strategy System.

Download methodology and case study deck.

The “Growth Strategy Fridays” are 3-hour online workshops held every week, where corporate growth strategy topics are covered through an annual program. This program reviews methodologies and case studies of the most iconic brands in the world, and executives prototype, design, and optimize the strategies for their brands.