Investing in or buying companies that already have those markets is a common strategy among large organizations; this is what Elon Musk did. But haven’t you wondered why, with so much money, he didn’t start a better startup than Twitter? What was the reason he bought this company? The reason he invested 44 billion dollars seems obvious, as Twitter had a base of millions of users worldwide, and the time it takes for companies to mature is often many years. In this case, from my point of view, he’s buying their infrastructure, relationships, and users to whom new services will be offered. I believe this individual aims to create a “WeChat” (the largest platform in China that provides messaging services, social networks, payment systems, transportation services, public services, medical appointment bookings, GPS, couponing, etc.). It’s clear he is seeking integration, and this is what we will see in the coming years with this social network X.

In the context of this week’s events where Microsoft invests in the acquisition of 500,000 carbon credits, preparing to be a NetZero company by 2030, on the other hand, countries are also making strategic investments, such as the case of France’s accelerated growth derived from the Olympic Games that will be held from July 26 to August 11, which this government has been investing in its infrastructure for many years.