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Without a doubt, all these new models generate massive value for millions of people. Airbnb, Spotify, Netflix redefined their categories and if we analyze them well, they are not technology development companies like IBM or NTT DATA, they only redesigned their CHANNEL, or their MARKET or their OFFER, using existing technologies like geolocation in the case of Airbnb or Uber, but they don’t dedicate themselves to creating technology, so any of us could do it!
“Well, if we had Black Rock putting in $1 trillion USD like they did, then we would all have more opportunities.”
In this online session, we reviewed how to do it with this digital disruption methodology. The example we built on was “Rappi,” where we pointed out:
“I’d be happy to share the full recording and presentation of the 3-hour session with anyone interested who writes to me. You can see how the participants modeled their businesses, not only for the digital part, but also how two of them reconfigured their physical value proposition and then created a digital disruption version.”
The following Friday we will begin with Module 2 on Financial Strategy, where we will use your corporate strategy as a basis to analyze different tactics and initiatives through the lens of financial impact. In other words, if I am going to focus on a market segment, how much do I need to budget? What would the return be?
How much will my customer acquisition cost be? Basically, the fundamental aspects of investment project evaluation that any strategist or C-level executive needs to manage to project the P&L.
Finally, I invite those who want to join the “Growth Strategy Fridays,” which are online workshops lasting 2 hours each week from 8:00 to 10:00 Chicago/CDMX time, where we address corporate growth strategy topics through an annual program that aims to review the methodologies and cases of the most iconic brands in the world.