Value Management

Modulo 1. Estrategia corporativa

Friday of Growth Strategy
Workshop #13

Why are some companies able to sustain high sales and profit growth, while others are not?

This is the question that researchers from INSADE asked themselves, and they conducted a 5-year study across more than 30 companies from different sectors. They discovered that the difference between high-growth companies lay in:

The assumptions of each company’s strategy. The executives of the most profitable companies do not allow the competition to set the parameters of their strategic thinking. Instead, they follow the logic of Value Innovation, meaning they create the new market rules where they do not have to compete for the drivers that other brands have imposed.

In this session, to manage brand value, I decided to start with the basics of understanding how to improve our processes and initiatives. The executives carried out two exercises:

The Happiness Map
How to Generate Incremental Value

This approach can be applied not only for product development but also to improve our processes with all stakeholders or internal processes. Value innovation involves rethinking all factors, and we drew inspiration from the case of Kinepolis, which is included in the reading I shared. In this case, they redefined their cost structure, operating structure, and service structure.

Download methodology and case study deck

Next Friday, we will continue with Module 4: Go-To-Market, Value Generation. We will focus on how to identify and analyze points of parity and differentiation in the market, key elements for developing an effective Go-To-Market strategy. We will explore how companies can leverage these points to be more competitive and review practical cases that demonstrate how understanding these factors can make the difference between success and failure when entering new markets.

The e-Workshops are held every Friday online, live, with a duration of 3 hours from 8:00 to 11:00 AM Chicago/CDMX time. In the first hour of the online session, we broadcast live on my social media, where we review the topic with Cases, Methodologies, Indicators, Best International Practices, recommendations for Books, Movies, Podcasts, and present the exercises to be carried out.

Modulo 1. Estrategia corporativa