{"id":6575,"date":"2025-04-05T00:17:11","date_gmt":"2025-04-05T00:17:11","guid":{"rendered":"https:\/\/guillermoarmenta.com\/?p=6575"},"modified":"2025-04-08T02:45:22","modified_gmt":"2025-04-08T02:45:22","slug":"brand-positioning-in-a-digital-world","status":"publish","type":"post","link":"https:\/\/guillermoarmenta.com\/index.php\/en\/2025\/04\/05\/brand-positioning-in-a-digital-world\/","title":{"rendered":"Brand Positioning in a Digital World"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Modulo 1. Estrategia corporativa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Brand Positioning in a Digital World<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Friday of Growth Strategy
\nWorkshop #17<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Throughout the last sessions, we have been asking ourselves, \"What do brands that dominate markets do?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Without a doubt, one of the key factors is that they have a reinvestment policy in growth, where they provide resources, structures, and budgets to their departments in Finance, HR, Operations, and Marketing to support growth. Have you ever seen a leading brand in its category that doesn’t invest in marketing and advertising? No, right? You know there’s a direct correlation between brand awareness and sales. That’s what these companies do. Therefore, brand positioning is indispensable. It not only differentiates you but also places you in the minds of your customers, in their set of options.<\/p>

We usually ask three questions to our clients when advising them to grow:<\/p>

Question 1<\/strong>: How many of the products\/services you sell do you think are consumed nationwide every month? The answer is almost always tens of thousands or millions.<\/p>

Question 2<\/strong>: Of those thousands or millions of customers, what is your market share? Most people have no idea, because they don’t know the value and size of their own business, which they\u2019ve been operating in for decades. A couple of sessions ago, I showed you how to determine market potential and market share.<\/p>

Question 3<\/strong>: If there are X thousands or millions, why don’t they buy from you? The answer is exactly what you\u2019re thinking: Because they don\u2019t know us. And I tell them, now you know what to do: create a positioning strategy and allocate a permanent annual Marketing & Advertising budget from today if you want to dominate markets. That’s exactly what growing organizations do.<\/p>

Investing in marketing and advertising allows you to gain awareness and trust, which ensures loyalty and continued preference, building credibility in your category.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In this session, we took the task of building positioning models, explaining why large brands monitor their marketing and advertising campaigns, and we used a methodology to determine brand positioning and reputation, which is key if we want to have brands that drive demand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Download methodology and case deck.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t\t\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t