{"id":6555,"date":"2025-04-05T00:14:17","date_gmt":"2025-04-05T00:14:17","guid":{"rendered":"https:\/\/guillermoarmenta.com\/?p=6555"},"modified":"2025-04-08T02:47:53","modified_gmt":"2025-04-08T02:47:53","slug":"value-generation","status":"publish","type":"post","link":"https:\/\/guillermoarmenta.com\/index.php\/en\/2025\/04\/05\/value-generation\/","title":{"rendered":"Value Generation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6555\" class=\"elementor elementor-6555\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a50678 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a50678\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0233267\" data-id=\"0233267\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c6291f elementor-widget elementor-widget-heading\" data-id=\"1c6291f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Modulo 1. Estrategia corporativa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1abf974 elementor-widget elementor-widget-heading\" data-id=\"1abf974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Value Generation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316b252 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"316b252\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da3d7e elementor-widget elementor-widget-heading\" data-id=\"7da3d7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Friday of Growth Strategy <br>\nWorkshop #14<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a1f3c53 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1f3c53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0dae689\" data-id=\"0dae689\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a542d25 elementor-widget elementor-widget-heading\" data-id=\"a542d25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Importance of Points of Parity in Your Brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eaca2d elementor-widget elementor-widget-text-editor\" data-id=\"0eaca2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, we will talk about value generation through a methodology that is really simple to implement and provides great visibility, called <strong data-start=\"138\" data-end=\"158\">Points of Parity<\/strong>. This refers to the attributes or benefits that a brand must offer to be considered on equal terms with the competition. It&#8217;s not about being the best at everything, but ensuring that your offering meets the minimum expectations that customers have when considering a product or service category.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f6dbfe elementor-widget elementor-widget-text-editor\" data-id=\"8f6dbfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"0\" data-end=\"470\">Identifying and managing points of parity correctly is essential for positioning yourself in a saturated market. When your product or service matches competitors in these key aspects, you can then focus on highlighting your brand&#8217;s unique differentiators. This not only allows you to compete but also to stand out in areas where you can truly add value. And the best part is that this analysis is entirely strategic and backed by a deep understanding of market dynamics.<\/p><p class=\"\" data-start=\"472\" data-end=\"817\">An example of how points of parity can impact is the case of <strong data-start=\"533\" data-end=\"547\">McDonald&#8217;s<\/strong>. They have identified the points of parity in the fast food industry, ensuring that their basic menu meets customer expectations, while introducing innovations like digital kiosks and home delivery services, differentiating themselves and capturing new market segments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b6a68dc\" data-id=\"b6a68dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fc636b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6fc636b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/guillermoarmenta.com\/wp-content\/uploads\/2025\/04\/Image_5lyx4e5lyx4e5lyx.jpg\" class=\"attachment-full size-full wp-image-6303\" alt=\"\" srcset=\"https:\/\/guillermoarmenta.com\/wp-content\/uploads\/2025\/04\/Image_5lyx4e5lyx4e5lyx.jpg 2048w, https:\/\/guillermoarmenta.com\/wp-content\/uploads\/2025\/04\/Image_5lyx4e5lyx4e5lyx-300x300.jpg 300w, https:\/\/guillermoarmenta.com\/wp-content\/uploads\/2025\/04\/Image_5lyx4e5lyx4e5lyx-1024x1024.jpg 1024w, https:\/\/guillermoarmenta.com\/wp-content\/uploads\/2025\/04\/Image_5lyx4e5lyx4e5lyx-150x150.jpg 150w, https:\/\/guillermoarmenta.com\/wp-content\/uploads\/2025\/04\/Image_5lyx4e5lyx4e5lyx-768x768.jpg 768w, https:\/\/guillermoarmenta.com\/wp-content\/uploads\/2025\/04\/Image_5lyx4e5lyx4e5lyx-1536x1536.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7e93a elementor-widget elementor-widget-spacer\" data-id=\"6c7e93a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f2e9065 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2e9065\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49aa9c0\" data-id=\"49aa9c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a7f614 elementor-widget elementor-widget-heading\" data-id=\"5a7f614\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Download methodology and case study deck<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f0160 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"d7f0160\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form 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fa-download\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e057776\" data-id=\"e057776\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c715ff elementor-widget elementor-widget-video\" data-id=\"1c715ff\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=k8oy9u8wM2A&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d8a22b elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7d8a22b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-info-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Some brands that are strengthening their brand architecture and launching new divisions \u2014 I'm sharing this article I wrote a few months ago that might be helpful to you.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a5c14 elementor-widget elementor-widget-spacer\" data-id=\"24a5c14\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ebfecff elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"ebfecff\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8186f1f\" data-id=\"8186f1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ee37f2 elementor-widget elementor-widget-text-editor\" data-id=\"5ee37f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"0\" data-end=\"288\">Next Friday, get ready for a module that could transform the way your company competes: <strong data-start=\"88\" data-end=\"148\">Module 4: Go-To-Market, Optimizing the Value Proposition<\/strong>. We will delve into how leading companies not only compete but dominate their markets through the optimization of their value proposition.<\/p><p class=\"\" data-start=\"290\" data-end=\"496\">In this session, we will reveal strategies that will allow you to fine-tune your value proposition, ensuring that every aspect of your offering resonates deeply with the needs and desires of your customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ac663d6\" data-id=\"ac663d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ba016b elementor-widget elementor-widget-text-editor\" data-id=\"1ba016b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"0\" data-end=\"398\">The e-Workshops take place every Friday, live online, with a duration of 3 hours from 8:00 to 11:00 AM Chicago\/CDMX time. During the first hour of the online session, we broadcast it live on my social media, where we go over the topic with Cases, Methodologies, Indicators, Best International Practices, Book Recommendations, Movies, Podcasts, and we present the exercises that will be carried out.<\/p><p class=\"\" data-start=\"400\" data-end=\"791\">The second hour is a private live online session where we break participants into small groups to fill out the exercises themselves. In the third hour, each brand presents its results to the entire group, and in a mastermind-style format, we ask questions and suggest ways to enhance the actions of each brand. If you&#8217;re interested in attending one of these sessions, you\u2019re welcome to join.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Modulo 1. Estrategia corporativa Friday of Growth Strategy Workshop #14 The Importance of Points of Parity in Your Brand Today, we will talk about value generation through a methodology that is really simple to implement and provides great visibility, called Points of Parity. This refers to the attributes or benefits that a brand must offer [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6682,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[19],"tags":[147],"class_list":["post-6555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en","tag-workshop14"],"_links":{"self":[{"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/posts\/6555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/comments?post=6555"}],"version-history":[{"count":7,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/posts\/6555\/revisions"}],"predecessor-version":[{"id":6562,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/posts\/6555\/revisions\/6562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/media\/6682"}],"wp:attachment":[{"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/media?parent=6555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/categories?post=6555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/tags?post=6555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}