{"id":6351,"date":"2025-04-02T00:16:27","date_gmt":"2025-04-02T00:16:27","guid":{"rendered":"https:\/\/guillermoarmenta.com\/?p=6351"},"modified":"2025-04-10T04:15:21","modified_gmt":"2025-04-10T04:15:21","slug":"valor-de-marca","status":"publish","type":"post","link":"https:\/\/guillermoarmenta.com\/index.php\/2025\/04\/02\/valor-de-marca\/","title":{"rendered":"Valor de Marca."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6351\" class=\"elementor elementor-6351\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a50678 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a50678\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0233267\" data-id=\"0233267\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c6291f elementor-widget elementor-widget-heading\" data-id=\"1c6291f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Modulo 1. Estrategia corporativa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1abf974 elementor-widget elementor-widget-heading\" data-id=\"1abf974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Valor de Marca.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316b252 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"316b252\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da3d7e elementor-widget elementor-widget-heading\" data-id=\"7da3d7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Viernes de Growth Strategy <br>\nWorkshop #19<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a1f3c53 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1f3c53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0dae689\" data-id=\"0dae689\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a542d25 elementor-widget elementor-widget-heading\" data-id=\"a542d25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfTe has preguntado alguna vez cu\u00e1nto vale\nrealmente tu marca en el mercado?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eaca2d elementor-widget elementor-widget-text-editor\" data-id=\"0eaca2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEn esta sesi\u00f3n revisamos diversas metodolog\u00edas y tomamos el ejemplo de los m\u00e9todos de valuaci\u00f3n de Kantar, BrandZ, en este \u00edndice de valor de marca es incre\u00edble ver que el valor de Marca de Apple es casi de 1 Trill\u00f3n de d\u00f3lares, literal el mayor activo de esta marca.<br><br>\n\nLa<strong> valuaci\u00f3n de marca<\/strong> no es solo un n\u00famero, es un reflejo del reconocimiento, la lealtad y la percepci\u00f3n que tu empresa ha construido en el mercado. Conocer su valor te permite medir la influencia de tu marca en las decisiones de compra, y te da una base s\u00f3lida para negociar con inversionistas, optimizar tus estrategias de marketing o incluso planear una\nexpansi\u00f3n.<br><br>\n\nPero, \u00bfpor qu\u00e9 es tan importante para tu negocio? Saber el valor de tu marca y su potencial permite conocer las palancas de crecimiento para detonar ese valor, saber como ajustar aspectos clave para que tu marca la deseen tus clientes, ese es verdadero poder de una valuaci\u00f3n de marca conocer por dentro la caja negra del crecimiento.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a6107 elementor-widget elementor-widget-text-editor\" data-id=\"a7a6107\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLas marcas bien valoradas pueden cobrar precios\nm\u00e1s altos, retener clientes por m\u00e1s tiempo y generar\nasociaciones estrat\u00e9gicas m\u00e1s fuertes. Entre muchas\notras ventajas m\u00e1s y la pregunta que todos se hace\nes: \u00bfc\u00f3mo puedo empezar?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b6a68dc\" data-id=\"b6a68dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fc636b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6fc636b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/guillermoarmenta.com\/wp-content\/uploads\/2025\/04\/Image_gnk9k6gnk9k6gnk9.jpg\" class=\"attachment-full size-full wp-image-6426\" alt=\"\" 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data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f2e9065 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2e9065\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49aa9c0\" data-id=\"49aa9c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a7f614 elementor-widget elementor-widget-heading\" data-id=\"5a7f614\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descargar deck de metodolog\u00eda y casos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f0160 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"d7f0160\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Metodolog\u00eda y casos\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6351\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"d7f0160\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNombre\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nombre\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-message elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tWhats App\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[message]\" id=\"form-field-message\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Whats App\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_9354621 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_9354621\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPuesto\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_9354621]\" id=\"form-field-field_9354621\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Puesto\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_834dbf4 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_834dbf4]\" id=\"form-field-field_834dbf4\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_834dbf4\">Acepto la <A HREF=\"https:\/\/guillermoarmenta.com\/index.php\/politica-de-privacidad\/\"><font color=\"#8C52FF\"> Pol\u00edtica de privacidad<\/font><\/A><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e057776\" data-id=\"e057776\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c715ff elementor-widget elementor-widget-video\" data-id=\"1c715ff\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=HlGCd6NoHVs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d8a22b elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7d8a22b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-info-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Algunas marcas que est\u00e1n potenciando su arquitectura de marca y lanzado nuevas divisiones les comparto este art\u00edculo\u00a0que hice hace unos meses que quiz\u00e1s les pueda ayudar.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a5c14 elementor-widget elementor-widget-spacer\" data-id=\"24a5c14\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ebfecff elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"ebfecff\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8186f1f\" data-id=\"8186f1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ee37f2 elementor-widget elementor-widget-text-editor\" data-id=\"5ee37f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEl pr\u00f3ximo viernes continuaremos con el M\u00f3dulo 5:\nGo-To-Market, Licenciamientos de marca. En esta\nsesi\u00f3n, exploraremos c\u00f3mo el licenciamiento de tu\n\nmarca puede convertirse en una fuente de ingresos\npasiva, permiti\u00e9ndote expandir tu negocio sin\nnecesidad de crear nuevos productos. Si buscas\nmaneras de hacer crecer tu empresa de forma\ninteligente, \u00a1esta sesi\u00f3n es para ti!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ac663d6\" data-id=\"ac663d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ba016b elementor-widget elementor-widget-text-editor\" data-id=\"1ba016b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLos e-Workshops son todos los viernes de manera\nOnline en vivo con una duraci\u00f3n de 3 horas de las\n8:00 a las 11:00 Hrs Chicago\/ CDMX time, donde en\nla primera hora de la sesi\u00f3n en l\u00ednea la transmitimos\nen Live en mis redes sociales y repasamos el tema\ncon Casos, Metodolog\u00edas, Indicadores, Mejores\nPr\u00e1cticas Internacionales, Recomendaciones de\nLibros, Pel\u00edculas, Podcast y presentamos los\nejercicios que se realizar\u00e1n.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Todas las categor\u00edas e industrias sin excepci\u00f3n est\u00e1n siendo re-planteando con la ayuda de las nuevas tecnolog\u00edas.<\/p>\n","protected":false},"author":5,"featured_media":6141,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[105],"class_list":["post-6351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-workshop-19"],"_links":{"self":[{"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/posts\/6351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/comments?post=6351"}],"version-history":[{"count":19,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/posts\/6351\/revisions"}],"predecessor-version":[{"id":6823,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/posts\/6351\/revisions\/6823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/media\/6141"}],"wp:attachment":[{"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/media?parent=6351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/categories?post=6351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/tags?post=6351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}