{"id":6162,"date":"2025-03-31T23:58:11","date_gmt":"2025-03-31T23:58:11","guid":{"rendered":"https:\/\/guillermoarmenta.com\/?p=6162"},"modified":"2025-04-10T04:07:53","modified_gmt":"2025-04-10T04:07:53","slug":"value-management","status":"publish","type":"post","link":"https:\/\/guillermoarmenta.com\/index.php\/2025\/03\/31\/value-management\/","title":{"rendered":"Value Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6162\" class=\"elementor elementor-6162\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a50678 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a50678\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0233267\" data-id=\"0233267\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c6291f elementor-widget elementor-widget-heading\" data-id=\"1c6291f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Modulo 1. Estrategia corporativa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1abf974 elementor-widget elementor-widget-heading\" data-id=\"1abf974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Value Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316b252 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"316b252\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da3d7e elementor-widget elementor-widget-heading\" data-id=\"7da3d7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Viernes de Growth Strategy <br>\nWorkshop #13<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a1f3c53 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1f3c53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0dae689\" data-id=\"0dae689\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a542d25 elementor-widget elementor-widget-heading\" data-id=\"a542d25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor que raz\u00f3n algunas empresas son capaces de\nmantener un alto crecimiento de ventas y beneficios,\nmientras que otras no?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eaca2d elementor-widget elementor-widget-text-editor\" data-id=\"0eaca2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Es la pregunta que se hicieron investigadores de INSADE que se dieron a la tarea de realizar un estudio en 5 a\u00f1os en m\u00e1s de 30 empresas de diferentes sectores. Y descubrieron que la diferencia entre las empresas de alto crecimiento resid\u00eda en:<br \/>Los supuestos de la estrategia de cada empresa, los directivos de las empresas m\u00e1s rentables no dejan que la competencia establezca los par\u00e1metros de su pensamiento estrat\u00e9gico sino que siguen la l\u00f3gica de la Innovaci\u00f3n del Valor, es decir; crean las nuevas reglas del mercado donde no tienen que competir por los drivers que otras marcas impusieron.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f6dbfe elementor-widget elementor-widget-text-editor\" data-id=\"8f6dbfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En esta sesi\u00f3n para poder gestionar el valor de las marcas, decid\u00ed iniciar con los b\u00e1sicos de comprender como mejorar nuestros procesos e iniciativas por lo que los ejecutivos realizaron 2 ejercicios: 1. el Happiness Map y 2. como Generar Valor Incremental. Esto se puede hacer no solo para el desarrollo del producto sino tambi\u00e9n para mejorar nuestros procesos con todos los stakeholders o proceso internos, la innovaci\u00f3n del valor consiste en replantear todos los factores y nos inspiramos en el caso de Kinepolis que viene en la lectura que les comparto, donde replantean la estructura de coste, la estructura operativa y la estructura de servicio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b6a68dc\" data-id=\"b6a68dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fc636b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6fc636b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/guillermoarmenta.com\/wp-content\/uploads\/2025\/03\/Image_uqwpssuqwpssuqwp.jpg\" class=\"attachment-full size-full wp-image-6292\" alt=\"\" srcset=\"https:\/\/guillermoarmenta.com\/wp-content\/uploads\/2025\/03\/Image_uqwpssuqwpssuqwp.jpg 2048w, https:\/\/guillermoarmenta.com\/wp-content\/uploads\/2025\/03\/Image_uqwpssuqwpssuqwp-300x300.jpg 300w, https:\/\/guillermoarmenta.com\/wp-content\/uploads\/2025\/03\/Image_uqwpssuqwpssuqwp-1024x1024.jpg 1024w, https:\/\/guillermoarmenta.com\/wp-content\/uploads\/2025\/03\/Image_uqwpssuqwpssuqwp-150x150.jpg 150w, https:\/\/guillermoarmenta.com\/wp-content\/uploads\/2025\/03\/Image_uqwpssuqwpssuqwp-768x768.jpg 768w, https:\/\/guillermoarmenta.com\/wp-content\/uploads\/2025\/03\/Image_uqwpssuqwpssuqwp-1536x1536.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7e93a elementor-widget elementor-widget-spacer\" data-id=\"6c7e93a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f2e9065 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2e9065\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49aa9c0\" data-id=\"49aa9c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a7f614 elementor-widget elementor-widget-heading\" data-id=\"5a7f614\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descargar deck de metodolog\u00eda y casos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f0160 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"d7f0160\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Metodolog\u00eda y casos\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6162\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"d7f0160\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNombre\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nombre\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-message elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tWhats App\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[message]\" id=\"form-field-message\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Whats App\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_9354621 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_9354621\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPuesto\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_9354621]\" id=\"form-field-field_9354621\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Puesto\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_834dbf4 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_834dbf4]\" id=\"form-field-field_834dbf4\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_834dbf4\">Acepto la <A HREF=\"https:\/\/guillermoarmenta.com\/index.php\/politica-de-privacidad\/\"><font color=\"#8C52FF\"> Pol\u00edtica de privacidad<\/font><\/A><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e057776\" data-id=\"e057776\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c715ff elementor-widget elementor-widget-video\" data-id=\"1c715ff\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=S5uzWk8-Zx8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d8a22b elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7d8a22b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-info-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Algunas marcas que est\u00e1n potenciando su arquitectura de marca y lanzado nuevas divisiones les comparto este art\u00edculo\u00a0que hice hace unos meses que quiz\u00e1s les pueda ayudar.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a5c14 elementor-widget elementor-widget-spacer\" data-id=\"24a5c14\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ebfecff elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"ebfecff\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8186f1f\" data-id=\"8186f1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ee37f2 elementor-widget elementor-widget-text-editor\" data-id=\"5ee37f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El siguiente viernes continuaremos con el Modulo 4. Go-To-Market, Generaci\u00f3n de valor, nos enfocaremos en c\u00f3mo identificar y analizar los puntos de paridad y diferenciaci\u00f3n en el mercado, elementos clave para desarrollar una estrategia Go-To-Market efectiva. Exploraremos c\u00f3mo las empresas pueden aprovechar estos puntos para ser m\u00e1s competitiva, y revisaremos casos pr\u00e1cticos que muestran c\u00f3mo la comprensi\u00f3n de estos factores puede ser la diferencia entre el \u00e9xito y el fracaso en la entrada a nuevos mercados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ac663d6\" data-id=\"ac663d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ba016b elementor-widget elementor-widget-text-editor\" data-id=\"1ba016b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los e-Workshops son todos los viernes de manera Online en vivo con una duraci\u00f3n de 3 horas de las 8:00 a las 11:00 Hrs Chicago\/ CDMX time, donde en la primera hora de la sesi\u00f3n en l\u00ednea la transmitimos<br \/>en Live en mis redes sociales y repasamos el tema con Casos, Metodolog\u00edas, Indicadores, Mejores Pr\u00e1cticas Internacionales, Recomendaciones de Libros, Pel\u00edculas, Podcast y presentamos los ejercicios que se realizar\u00e1n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Todas las categor\u00edas e industrias sin excepci\u00f3n est\u00e1n siendo re-planteando con la ayuda de las nuevas tecnolog\u00edas.<\/p>\n","protected":false},"author":5,"featured_media":6135,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[89],"class_list":["post-6162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-workshop-13"],"_links":{"self":[{"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/posts\/6162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/comments?post=6162"}],"version-history":[{"count":10,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/posts\/6162\/revisions"}],"predecessor-version":[{"id":6799,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/posts\/6162\/revisions\/6799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/media\/6135"}],"wp:attachment":[{"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/media?parent=6162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/categories?post=6162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermoarmenta.com\/index.php\/wp-json\/wp\/v2\/tags?post=6162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}